Privacy Policy
Effective Date: 1 July 2026
At EMMA Finance, your privacy matters.Â
I'm committed to being transparent about how your information is collected, used and protected.
When you contact me or use this website, I collect only the information needed to help you with your enquiry and provide mortgage broking services. I take reasonable steps to keep your personal information secure and handle it in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).
Information I collect
Depending on how you interact with EMMA Finance, I may collect:
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Your name
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Email address
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Phone number
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Information about your lending enquiry
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Financial information relevant to your home loan application
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Information you choose to provide through forms, emails or phone calls
If you proceed with a loan application, additional information may be required to assess your borrowing needs and meet legal obligations.
How your information is used
Your information is used to:
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Respond to your enquiries
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Arrange appointments
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Assess your lending needs
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Recommend suitable loan options
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Prepare and submit loan applications
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Communicate with lenders and other parties involved in your application
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Improve my services and website
I will never sell your personal information.
Who your information may be shared with
Where necessary, your information may be shared with:
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Lenders
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Loan processing providers
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Credit reporting bodies
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Settlement agents
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Professional advisers
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My licensee, aggregator and compliance providers
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Some information may also be shared with Purple Circle Financial Services, my Australian Credit Licence holder, where required for compliance and loan processing.
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Other organisations directly involved in your home loan application
Information is only shared where reasonably required to provide mortgage broking services or where required by law.
Website analytics
This website may use technologies such as:
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Google Analytics
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Microsoft Clarity
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These tools help me understand how visitors use the website so I can improve the experience.
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They may collect information such as:
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Pages visited
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Time spent on the website
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Device type
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Browser information
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General location
This information does not generally identify you personally.
Cookies
This website uses cookies to improve your browsing experience and measure website performance.
You can disable cookies through your browser settings, although some parts of the website may not function as intended.
Security
I take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification and disclosure.
While no online system can guarantee complete security, appropriate safeguards are used to protect the information you provide.
Access and correction
You may request access to the personal information I hold about you or ask for corrections if the information is inaccurate or out of date.
Please contact me using the details below.
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
Contact
Thomas Rochford
EMMA Finance
East Perth, Western Australia
Changes to this policy
This Privacy Policy may be updated from time to time to reflect changes in legislation or business practices.
The latest version will always be available on this website.