Credit Guide
Effective Date: 1 July 2026
Understanding how I can help
Buying a home or refinancing is a big financial decision.
This Credit Guide explains who I am, how I can help, how I'm paid and what you can expect when working with me.
If you have any questions, I'm always happy to explain anything in plain English.
About EMMA Finance
EMMA Finance is operated by Thomas Rochford.
Credit Representative No. 578133
Authorised Credit Representative of
Purple Circle Financial Services Pty Ltd
Australian Credit Licence 486112
What I do
I help clients compare home loan options from a wide range of lenders.
This includes:
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First Home Buyers
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Refinancing
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Property Investors
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Self-employed borrowers
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Construction loans
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Home upgrades
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Debt consolidation
Every recommendation is based on your individual circumstances, goals and borrowing needs.
My approach
I believe buying a home should feel exciting, not overwhelming.
I'll take care of:


Comparing lenders

Understanding lending policies

Managing paperwork

Keeping you updated throughout the process
Working towards the best outcome for your circumstances
My goal is simple.
I'll take care of the mortgage. You get on with life.
How I'm paid
In most cases, I am paid a commission by the lender you choose after your loan settles.
This usually means there is no cost to you for my mortgage broking service.
If there are any fees payable by you, I'll discuss these with you before you proceed.
My lender panel
I have access to a broad panel of lenders.
While I compare a wide range of loan options, I may not compare every lender or every loan available in the market.
If you'd like to understand how lenders are selected for your recommendation, simply ask.
Your obligations
To provide suitable recommendations, I'll ask questions about:
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your financial situation
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your goals
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your income
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your expenses
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your existing debts
It's important that the information you provide is complete and accurate so I can recommend appropriate lending solutions.
Protecting your privacy
Your privacy is important.
Personal information is collected, used and stored in accordance with Australian privacy laws.
For more information, please refer to my Privacy Policy.
If you have a concern
If something hasn't met your expectations, I encourage you to contact me first.
Most concerns can be resolved quickly through an open conversation.
If you're not satisfied, you also have access to Purple Circle Financial Services' Internal Dispute Resolution process and the Australian Financial Complaints Authority (AFCA).
For full details, please visit my Complaints & Dispute Resolution page.
Contact
Thomas Rochford
EMMA Finance
East Perth, Western Australia

